Product Marketing Manager @krakenfx


Full time

Tokyo, Japan Remote

Dec 21

About Kraken

Our mission is to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion. Founded in 2011 and with over 4 million clients, Kraken is one of the world's largest, most successful bitcoin exchanges and we're growing faster than ever. Our range of successful products are playing an important role in the mainstream adoption of crypto assets. We attract people who constantly push themselves to think differently and chart exciting new paths in a rapidly growing industry. Kraken is a diverse group of dreamers and doers who see value in being radically transparent. Let's change the way the world thinks about money! Join the revolution!


Kraken is looking for a bilingual Product Marketer in Japan that will translate global campaigns to Japanese, as well as develop and execute localized strategies. You will be the lead marketing manager for the Japanese market, tasked with raising awareness of Kraken’s products and benefits among individual Japanese clients. Your key success metric will be to increase the number of Monthly Active Users on Kraken Japan (defined as the number of clients who place at least one trade in a given month).

You will report to the global Product Marketing Manager for Kraken Pro, and will work with the Product Marketing team to develop our strategic positioning, create powerful messaging and lead execution of key product lauches and marketing campaigns. 

This role is cross-functional in nature and will require tight partnerships with Product, Growth Marketing, PR/Communications, Customer Success, Business Development and various other teams across the company.


  • Translate global campaigns into messaging relevant to the Japanese market
  • Develop and execute localized product marketing campaigns based on awareness of the market and our product offerings
  • Work with local crypto influencers to promote Kraken
  • Work closely with the Japan team to support marketing
  • Work with the Product Marketing team to clear objectives and measuring success against well-defined metrics
  • Craft and deliver localised messaging and positioning to convey the value of Kraken’s products
  • Define the Japanese content strategy to ensure comprehensive and updated marketing and support integrated marketing campaigns
  • Drive Japan product launches, ensuring the playbook is executed and other GTM teams can implement their launch plans
  • Create and manage research projects to better understand current market trends, the broader competitive landscape and existing user needs


  • 3+ years of overall experience in product marketing function with proven success in executing effective product marketing
  • Native Japanese speaker with English fluency
  • Deep understanding of cryptocurrency markets and trends
  • Demonstrated success building company and product narratives that have resulted in category disruption and measurable impact
  • Strong creative eye and experience working with designers to translate a message into an impactful graphic or video
  • Experience working with design software like the Adobe Suite
  • Strong ability to plan and execute on multiple projects simultaneously
  • Team player and strong collaborator who knows how to drive success working with diverse teams
  • Someone well versed in product marketing frameworks, but knows that instinct is what truly drives success

We’re powered by people from around the world with their own unique backgrounds and experiences. We value all Krakenites and their talents, contributions, and perspectives.

Apply for this position


Your application has been successfully submitted.

Please fix the errors below and resubmit.

Something went wrong. Please try again later or contact us.

Personal Information




We put the power in your hands to buy, sell and trade digital currency.

Apply for this position